The top three benefits of smart grids that consumers rank most highly are saving money, avoiding wasting energy and more reliable service, according to a new survey from the U.S. Smart Grid Consumer Collaborative (SGCC).
The remaining 4 were more U.S. energy independence, protecting the environment, more control of home energy use, and more rate/billing choice. Over three-quarters of the survey participants said these strongly or somewhat increase their support for the adoption of smart grids.
Patty Durand, SGCC executive director said, “We’ve found consumers to be remarkably consistent in their evaluation of the benefits commonly associated with the smart grid and smart meters. The fact that respondents rated practical and financial concerns on par with environmental, conservation and energy independence issues tells much about what consumers value and the factors that may influence their energy decisions.”
The survey was based on interviews over the telephone with 1,200 residential consumers, with weighting for age, ethnicity, gender and region to align with national population parameters.
The results of these types of surveys will assist energy providers to develop messages and programs that meet consumer needs.