Home / consumer issues / Demand expectations for England World Cup opener less than predicted

Demand expectations for England World Cup opener less than predicted

0 Flares Twitter 0 Facebook 0 LinkedIn 0 Pin It Share 0 StumbleUpon 0 Reddit 0 Email -- Google+ 0 Filament.io 0 Flares ×

england - italy

The National Grid’s demand expectation for England’s first World Cup game came in lower than expected.

The predicted surge at half time was recorded at only 550MW less than the 700Mw anticipated, with the full time pick up at a low 180MW, despite an estimated 15 million viewers.

The opening game of the 2014 World Cup, which saw hosts Brazil play Croatia, saw a TV pick up of 647MW.

This was higher than the predicted 550MW, and the additional surge was attributed to the fact the half time score was 1-1. The difference between the estimated pick up and the actualy demand surge was within National Grid’s normal margin for error.

National Grid has predicted a surge in demand of 1,300MW at half time in England’s second game of the World Cup on Thursday, when the Three Lions face Uruguay.

The highest TV pick up experienced by National Grid was 2,800MW and this came after the 1990 World Cup semi-final, when England lost on penalties to West Germany.

The highest demand for a non-sporting event was The Royal Wedding of Prince William and Kate Middleton in April 2011, with the spike in demand reaching a massive 2,400MW when the couple reached Buckingham Palace.

 

 

Comments

comments

About Emma

Scroll To Top