Dong Energy have launched a new campaign for offshore wind to build awareness of “the important and growing role” it plays in the UK’s transition to a low carbon energy mix.
DONG Energy’s ‘Offshore Wind Works’ advert suggests offshore wind is “Britain’s greatest untapped energy resource”. Platform posters across the London underground network and advertisements are being used to get the message across in the next few weeks.
The company commissioned research which found a very low awareness of how offshore wind is becoming a significant part of the UK’s energy, despite it powering 2 million homes and supporting more than 18,000 jobs.
Brent Cheshire, UK Country Chairman of DONG Energy said: “With the energy debate gathering momentum, this is an important time to ensure that the arguments for offshore wind are clearly articulated as the future of our energy mix is considered.
“We want to give people the facts so that they can build an informed view of the current achievements and future potential of offshore wind.”