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Social Media “car crash” for British Gas

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Using social media to connect with your customers might seem like an excellent way of communicating with them, but today British gas seem to have learned the hard way that your customers have a habit of answering back!

In the wake of their announcement of a 9.2% price hike British Gas launched a Q&A session with its customers via twitter and it’s safe to say that things did not go well.

Bellow are just a few of the comments they received during the session with customer services director, Bert Pijls.

 

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After the session British Gas issued the following statement “Our announcement today is difficult news for customers. We didn’t make this decision lightly. We know people are worried about rising energy prices and they want to talk about this – including on Twitter – and it’s important we’re there for them to talk to”

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